Our principle beliefs are to be the best gold buyer online for our customers, offer the best price to sell gold, and the best guarantee to buy gold, in the industry, to insure that you are completely satisfied. We want you as a customer, we want you as a repeat customer, and we want you to refer others to us. We know this can only be done if we live up to your highest expectations. Here are the reasons that we are better than our competition and we believe make us the best place to sell gold online:

• 115% BetterthanGold Guarantee^SM means we pay the highest prices! This should you decide where to sell gold.
• Shipping to us using our mailer or FedEx is FREE, EASY, and SECURE!
• Our corporation was formed in 1961!
• Our GetPaidTomorrow $ervice,^SM means money deposited into your account tomorrow!
• Our owners are the 3rd generation and we are a national gold refiner!
• Our owners have refined gold, manufactured and bought jewelry for over 35 years!
• Our owners have handled over $1 Billion of gold and jewelry.
• We have our own gold refining and gold recycling facility so there are no middlemen!
• Dealers and Jewelers are welcome!
• Dentists and Dental Labs are welcome!
• You can view a video documenting the opening of your package (SEE DEMO)!
• Our employees and gold buyers who evaluate your gold are well trained to insure you the absolute most cash for your gold!
• Our employees and gold buyers who handle your valuables are all bonded!
• Our GoldStimulus Check^SM will be sent in 24 hours!
• We have a large print website for those who need it!
• We offer the most private service, protecting you!
• We insure and track your shipments for FREE!
• We offer 5 ways to get paid cash for gold!
• We update your online account or notify you by e-mail when your BetterthanGold Pak^SM arrives at our gold refining and gold recycling facility!
• We have an easystartform^SM to help you get started.
• Our customer assistance and gold buyers are ready to answer your questions!
• Our actual owners name appears on our homepage, not some hired actor or paid sponsor!
• We offer you a referral program that allows you to earn extra money!
• We have a contest that pays out real prize money!
• In short, we believe the combination of all of our attributes makes us the best place to sell gold online. If you have any questions about where to sell gold, just read through our website. We will show and tell you about our gold recycling, our gold refining, and how we are the best gold buyer online. Our well trained and extremely careful gold buyers and technicians will put together a very competitive price that ,we believe, will be the best price to sell gold to any of the online gold buyers.
• Read over our Green policy and see how we are helping protect our environment. Gold refining in conjunction with gold recycling can reduce the deleterious effects of some gold refining techniques.
• So if you still need to know how is the best gold buyer online, read this: We challenge any gold buyers to beat our price. We offer a guarantee. Our 115% BetterthanGold GuaranteeSM that we believe makes us the best place to sell gold online!